Hello! I'm Natalia :) I was born in Spain, lived in Mexico for a few years, and ended up in the US for the majority of my life (and yes, I do speak Spanish). I've always been an artsy kid. I grew up in the performing arts and have always found different ways to express my creativity. When my family moved to the US, it was the first time I attended a school that didn't require a uniform and little did I know, that would be life-changing. I became so excited to pick out my clothes every day of school and fell in love with expressing my personality through clothes. As an already shy kid, being dropped off at a school where you don't speak the language yet was intimidating, but fashion kept me excited nevertheless.

Fashion design was something I've always wanted to pursue, but didn't think of it as a "legit career" until I got to high school and learned to sew. From my freshman year onward, I created and created, eventually reaching senior year, where I applied to all the best fashion schools.

After endless months of waiting, in April of 2018, I was accepted to the Fashion Institute of Technology's international fashion design program. This meant I was going to be starting college at Polimoda in Florence, Italy and then heading back to New York to finish my degree.

During my time in both Italy and New York, I attended fashion week in both Paris and Milan - seeing a lot of the "behind-the-scenes" of the industry. I also got the opportunity to intern at Cucculelli Shaheen in New York which was an incredible experience. During my time at FIT, I was exposed to the conversation about sustainability in the industry. Growing up in the midwest, sustainability is not something I had really paid attention to. After hearing my classmate's thoughts, I started doing my own research and quickly shifted my mindset on fast fashion. At the end of my freshman year, I completely cut myself off from shopping fast fashion and have not looked back since.

I had always planned on doing a full 4-year bachelor's degree, but 2020 happened and my plans shifted. I decided to only pursue a 2-year AAS degree and ended up graduating in May of 2020 from my parent's living room in Indiana amidst the early stages of the pandemic.

I launched my brand in June of 2020, shortly after graduating. I had no clue what to expect, but it has been nothing short of a dream. I've met countless people who are equally passionate about building a better fashion industry and I continue to learn ways in which to progress. I'm thankful you're here and I hope you, too, will join me in building a better future.

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